Program Name Project Impact Television
Administering Agency Project Impact of King &
Pierce Counties (WA)
Contact Person (Name/Title)
Eric
E. Holdeman, Manager, King County Emergency Management
Address
7300
Perimeter Road South, Room 128, Seattle, WA
98108
Telephone Number
(206)
205-8100
Fax Number
(206)
296-3838
With 2.5 million residents of
the King & Pierce County communities, the challenge of reaching out with
messages to change attitudes and behavior is incredible.
Local government channels, however, continue to gather viewers, and
increasingly share programming. Project
Impact TV is an effort to reach out to the general public with information
about hazards, especially seismic hazards, and how to mitigate against the
damage earthquakes can cause.
Thanks to a dedicated
bi-county effort by Eric Holdeman, King County Emergency Management Manager,
and Marc Pease, Executive Director of Rainier Communications Commission in
Pierce County, 21 programs urging mitigation and preparedness have been
broadcast on 28 channels in the Puget Sound Region.
Each of these channels schedules multiple broadcasts of each program,
which significantly multiplies the number of persons reached by the
messages. This broad reach has
helped “brand” the name “Project Impact” to mean mitigation,
accountability and action.
Private and other nonprofit
partners have been found to cosponsor the programs, some of them helping
with the costs, which are generally minimal for such exposure.
Each program costs from $600-$1200.
Private partners have included engineering firm Shannon & Wilson,
Boeing, WorkSafe Technologies and utilities.
Other nonprofit or public sector partners have included the National
Weather Service, King County Medic One, Seattle Project Impact, Phinney
Neighborhood Association, Washington State Military Department, Seattle-King
county Health Department, USGS, FEMA, University of Washington, King County
Executive Ron Sims and King County Councilmember Greg Nickels.
Materials and products
available from this effort are the 21 (to date) videotaped programs
available in either VHS or BETA format from the Rainier Communications
Commission.
